Photographer and portraitist Philippe Echaroux, born in 1983 in Marseille, is the inventor of Street Art 2.0. His street art is soft in form (light projection) but strong in terms of the impact of its messages.

"I wanted to create my own way of doing street art. There are already extraordinary artists using spray cans or collages, so my starting point was the tool I master best as a photographer: light."

He takes over towns with his ephemeral light projections: Barcelona, Marseille, Paris, Havana, Val d'Isere, Cran Montana...

The artist methodically chooses the sites he wants to "illuminate" with his installations, whether a building, a tree, a bridge, a facade or the site of a dramatic event. And at night he projects his light graffiti and photographs.

In April 2016, he gave a whole new dimension to Street Art 2.0, with a world first: street art in the heart of the Amazon forest. He photographed the faces of people from the Surui tribe, then projected the images onto trees in the virgin forest.

In addition to the aesthetic dimension of the work of this artist, who claims his environment with confidence while creating harmonious juxtapositions of light and plant colours, the project has a political aim - to alert international opinion to the plight of the forest. The faces of a tribe blending into a disappearing forest take on the artist's political and ecological commitment to the planet's green lungs and their history.

Philippe Echaroux is a committed artist who is particularly sensitive to the ecological catastrophes affecting our planet.